FreshChoice is a franchise of locally owned and operated supermarkets across New Zealand. It is owned by Woolworths New Zealand, the New Zealand division of the Australian Woolworths[1]
History
The franchise was established in 1995.[2]
By 2008, it had 15 stores but was yet to expand into Auckland.[3]
In 2023, Woolworths New Zealand began the process of rebranding all of its SuperValue stores as FreshChoice, this was part of a plan to expand the FreshChoice chain to 200 stores by 2034.[4]
In October 2025, FreshChoice joined the