FreshChoice is a franchise of locally owned and operated supermarkets across New Zealand. It is owned by Woolworths New Zealand, the New Zealand division of the Australian Woolworths[1]
History
The franchise was established in 1995.[2]
By 2008, it had 15 stores but was yet to expand into Auckland.[3]
In 2023, Woolworths New Zealand began the process of rebranding all of its SuperValue stores as FreshChoice, this was part of a plan to expand the FreshChoice chain to 200 stores by 2034.[4]
In October 2025, FreshChoice joined the Everyday Rewards program.
Operations
There are 74 FreshChoice stores across New Zealand, including 11 in Auckland.[5] The stores are operated under franchise agreements with Wholesale Distributors Ltd (WDL), a division of Woolworths New Zealand, one of New Zealand's largest retail and distribution companies.[2]
External links
References
- FreshChoice – local supermarkets freshchoice.co.nz, FreshChoice, retrieved 10 November 2018^
- Supermarket franchise opportunities FreshChoice, retrieved 23 December 2018^
- Store locations progressive.co.nz, Progressive Enterprises^
- Enhancing Customers' Shopping Experience Supermarket News, 2023-11-13, retrieved 2025-07-23^
- Supermarkets FreshChoice, retrieved 23 July 2025^