Fresh'n was a United States toilet paper substitute, a moistened flushable biodegradable toilet towel, created as a test product by the American Can Company in the early 1970s.[1][2]
It was marketed with the slogan, "I don't use toilet paper."[3] It was to be test marketed in Omaha and Phoenix and while American Can reported a 10% market share initially,[1] Fresh'n never made it to retail shelves in the Arizona test market.[4]
References
- Morgan, Ted. New! Improved! New York Times, 1976-01-25^
- John Pilger, (1976) Street of Joy (television program), UK: ATV Colour Production, currently available online, 4:00-6:00.^
- Pilger (1976), 6:00-7:00.^