Frederick's of Hollywood is an American lingerie brand formerly with stores in shopping malls across the United States. In 2015, all 111 retail stores were closed before a bankruptcy filing. The brand was acquired by Authentic Brands Group and was relaunched as an online-only store, FOH Online Corp. In 2018, Naked Brand Group, Inc. acquired FOH Online Corp.
History and operations
The business began in 1946 in a Fifth Avenue loft in New York City, moved to the West Coast in 1947, and by 1996 had 200 stores across the country.[1]
The business was started by Frederick Mellinger[2] ("inventor of the Rising Star[3] push-up bra, the edible panty, and myriad garments whose chief attributes were that one could see through them and remove them quickly"[4]).