Marriage to Colin Jordan
While Jordan was imprisoned following a 1962 conviction for establishing a paramilitary group, Dior became engaged for around a month in June 1963 to another NSM member and friend of Jordan, John Tyndall. That event contributed to a growing feud between the two allies, which led to a split within the NSM in 1964. Upon Jordan's release, however, Dior chose to marry him instead. Jordan proposed to her in September 1963 during a flight to Britain; his relationship with Dior soon took priority over the movement.
After a civil ceremony held in Coventry on 5 October 1963, where demonstrators hurled rotten eggs and apples at the couple as they gave the Nazi salute,[4] Dior and Jordan had a second wedding on 6 October at the NSM headquarters in London. The photographs and newsreel footage of the ceremony – illustrating them mingling blood after cutting their ring fingers with a dagger before letting a "unity drop" fall over an open copy of Mein Kampf – were published widely by the press. The guests gave the Hitler salute and the "Horst-Wessel-Lied" was played. Dior also stated, "All I want is little Nazi children."[5] Dior's mother rejected the marriage, saying, "We want to have as little to do with this sad affair", and adding that she would not allow Jordan into her home. Following the media coverage of the events, her aunt Catherine Dior, a Ravensbrück concentration camp survivor, issued a press release denouncing "the publicity given by the press and television to [her] niece Françoise Dior's nonsensical statements. The fame of [her] brother Christian Dior must not be used to highlight the scandal and risk tarnishing a name carried with honor and patriotism by members of my family."[6] Savitri Devi was unable to attend the wedding; she had been banned from Britain following the Cotswold founding camp of the WUNS in 1962.
Only three months after her wedding to Jordan, the couple separated, again attracting sensational coverage in the press. Dior-Jordan, as she was by then calling herself, was rapidly disillusioned by her husband's leadership qualities and publicly dismissed him as a "middle-class nobody". The Daily Mirror ran a front-page headline reading, "Nazi Told: 'Marriage is Over'", with the subheading "You're no Leader, says Françoise". The next day, the paper ran another story with the headline "Please – I love you says Führer", quoting Jordan as he reportedly begged Dior to "please, please, please come home". Dior and Jordan reconciled once she was convinced of his ability to lead the NSM, which had proven to easily fall into factionalism.