Frame (fashion brand)

Frame (stylized as FRAME) is an American fashion-retail company that designs and sells clothing for men and women.[1][2][3] Established in 2012 by Erik Torstensson and Jens Grede, Frame offers a range of ready-to-wear garments. Frame is sold in 16 brick-and-mortar locations in North America, two in London, two in China, and department stores including Bloomingdales.[4][5][6]

History

Frame was founded in 2012 by Swedish entrepreneurs Erik Torstensson and Jens Grede following careers at creative agency, The Saturday Group, in which the founders sold a majority stake to Omnicom in 2015.[7][8][9]

Frame's first product, the "Le Skinny de Jeanne", was first worn by actors and supermodels including Miranda Kerr, Poppy Delevingne, Lily Aldridge, Kate Bosworth, and Karlie Kloss.[10] The company's first bag, a leather tote called “Les Second,” was modeled by Sienna Miller, Katie Holmes, Alessandra Ambrosio, and Doutzen Kroes.[11]

In 2014 and 2018, Frame founders Erik Torstensson and Jens Grede were named to Business of Fashion's BoF 500 list of people shaping the global fashion industry.[12] According to The Sourcing Journal, Frame earned over $130 million in revenue in 2018.[13] As of 2021 the company owns and operates sixteen stores in Austin, Aspen, Boston, Dallas, Greenwich, Houston, Los Angeles, London, New York, and San Francisco.[14][3][15] Its brand collaborations include Imaan Hammam, Mejuri, the Carlyle Hotel, and Jordan Barrett.[16][17]

External links