Fractal Analytics Limited,[3] trading as Fractal, is an Indian multinational artificial intelligence and data analytics company. The company has dual headquarters in Mumbai and New York City.[4]
History
Fractal Analytics was founded in 2000 in Mumbai by Srikanth Velamakanni, Pranay Agrawal, Nirmal Palaparthi, Pradeep Suryanarayan and Ramakrishna Reddy.[5] It later moved to the US in 2005.[6] In 2015, it acquired Imagna Analytics[7] and Mobius Innovations.[8][9][10]
In 2016, Fractal Analytics appointed Pranay Agrawal as the CEO to replace co-founder Srikanth Velamakanni, the new Group Chief Executive and Executive Vice-Chairman.[11] It also created two new subsidiaries Qure.ai[12] and Cuddle.ai.[13]
In August 2016, Fractal Analytics partnered with KNIME, an open source data analytics platform.[14] In June 2017, the company acquired Chicago-based strategy & analytics firm, 4i Inc.[15] In September 2017, it partnered with Final Mile to combine data science with behavioral science [16] In March 2018, Fractal Analytics acquired behavioural architecture company Final Mile.[17][18] In January 2019, Fractal received a $200 million funding from Apax Partners.[19]
In January 2022, Fractal became a unicorn company after raising $360 million from private equity firm TPG.[20]
References
- How Fractal, India's first AI unicorn, is prepping for the next race Mint, retrieved 15 July 2024^
- Priyanshu Kamal. Fractal crosses Rs 2,700 Cr revenue in FY25, regains profitability Entrackr, 14 August 2025, retrieved 10 November 2025^
- FRACTAL ANALYTICS LIMITED - LEI: 335800EORWMNDCWHE628 Bloomberg LEI, retrieved 2025-05-06^
- Mumbai to Melbourne: Indian Tech unicorn Fractal expands its business The Australia Today, 24 September 2023, retrieved 14 December 2023^
- Fractal Analytics: India's Second-Largest Analytics Firm Forbes India, November 5, 2013, retrieved February 22, 2017^
- Poornima Nataraj. Analytics & AI firm Fractal raises $360 million investment, becomes the second unicorn of 2022 Analytics India Magazine, 2022-01-05, retrieved 2024-05-15^
- Fractal Analytics Acquires AI Startup to Expand Customer Genomics Boston Business Journal, October 29, 2015, retrieved February 22, 2017^
- Fractal Analytics buys Mobius Innovations The Hindu, January 13, 2015, retrieved February 22, 2017^
- Fractal Analytics acquires Singapore-based Mobius Innovations The Mint, 12 January 2015, retrieved February 22, 2017^
- Sainul k Abudheen. Fractal Analytics buys mobile-based context-aware Big Data startup Mobius Innovations VCCircle, 12 January 2015, retrieved 5 March 2017^
- Fractal Analytics appoints co-founder Pranay Agrawal as new CEO VCCircle, November 2, 2016, retrieved February 22, 2017^
- Qure.ai Wins Nvidia's Social Innovation Award The Telegraph (Calcutta), December 21, 2016, retrieved February 22, 2017^
- Cuddle.ai closes the gap between analytics in the personal and enterprise world SD Times, 2 November 2016, retrieved February 22, 2017^
- Fractal Analytics Partners With KNIME to Accelerate Institutionalization of Analytics for its Fortune 500 Clients Yahoo finance, August 9, 2016, retrieved February 22, 2017^
- Fractal Analytics Acquires Chicago-based Strategy & Analytics Firm, 4i Inc. Cision, June 1, 2017, retrieved 28 November 2021^
- Fractal Analytics Announces Partnership with Final Mile to Combine Data Science with Behavioral Science retrieved 2017-10-02^
- Data Analytics Company Fractal Analytics Acquires Behavioural Architecture Firm Final Mile Inc42 Media, 2018-03-15, retrieved 2018-06-08^
- FRACTAL ANALYTICS ACQUIRES FINAL MILE; BRINGS TOGETHER AI, BEHAVIOURAL SCIENCES analyticsindiamag.com, 15 March 2018, retrieved 2018-06-08^
- Funds Advised by Apax Partners Invest USD 200 Million in Fractal Analytics Business Standard India, 16 January 2019^
- AI startup Fractal becomes unicorn with $360 million investment from TPG TechCrunch, 5 January 2022^