Fox Head, Inc. (doing business as Fox Racing) is an American extreme sports (primarily motocross and mountain biking), protective equipment, and lifestyle-clothing brand founded in 1974. Fox is owned by Revelyst, having been previously owned by Vista Outdoor.
History
The early histories of Fox Racing and Fox Racing Shox were intertwined. Fox Racing Shox is a brand of offroad-racing suspension components founded by Geoff Fox's brother, Bob Fox. Fox Racing Shox was originally owned by Moto-X Fox. In 1977 Bob's division split out as a separate company called Fox Factory.[1]
In July 2006, Fox Racing decided to change its corporate name to Fox Head.[2] The move was complete by the fall of that year. Fox decided such a change would help the brand further penetrate sporting venues aside from motocross, such as mountain bike, wake boarding, surfing; as well as expand into other products.
Peter Fox was named CEO in 2008, with Greg Fox remaining on the board of directors. Peter Fox subsequently left the company, but rejoined when Fox Head was acquired by Altamont Capital Partners in 2014, leaving the founder and his son in charge of the company.