Foodspring

Foodspring is a German startup founded in 2013,[1] which primarily sells sports nutrition such as protein powder and protein bars, but also 'fitness versions' of common foods.[2][3] It was sold to Mars Inc. in 2019. All customer-facing operations will end by June 30, 2025.[4]

History

In 2013, Tobias Schüle and Philipp Schrempp founded the company in Berlin together with the ECONA AG.[5]

It was purchased by Mars Inc. in 2019[6] for approximately 300 million euro[1] through its investment arm Mars Edge.[7] At the time, it had 130 employees.[8] At the time, it was planned that the founders Schrempp and Schüle would remain in their respective positions at the company.[7]

In 2021, the founders left the company, and were replaced by Gerrit Meier.[9] As of 2024, the company has 180 employees.[5]

In 2023, Christian Bubenheim was named as the new chief executive officer.[10][11]

On March 04 2025, due to challenging market conditions, the company declared it took the decision to end all customer-facing operations by June 30, 2025.[4]

Products and reception

The company sells protein powder and shakes, as well as Protein bars, porridge, pancake mix and other food marketed as functional sports nutrition.[7] The products are sold in 17 different countries.[5]

Their products have been ranked favourably in product reviews, including by GQ Germany[12][13] and Vogue Germany.[14]

In 2020, a bread mix was recalled due to contamination with Ethylene oxide.[15]