Flippa is a private marketplace for buying and selling online businesses, based in Melbourne, Australia, and Austin, Texas, United States.[1] It was founded in June 2009 by Mark Harbottle and Matt Mickiewicz.
History
Flippa was founded by Mark Harbottle and Matt Mickiewicz as the SitePoint Marketplace,[2] and was spun off as a separate website in June 2009.[3] By 2015, it had traded more than $140 million in websites, domains, and mobile apps.[4]
The majority of Flippa's revenue comes from selling online businesses including content sites, SaaS businesses, ecommerce businesses, apps, digital services, marketplaces and more.[1] The most expensive sale to date was a portfolio of Singapore-based apps, which sold for US$35,000,000.[5][6] The most expensive domain name sold was planetrx.com, selling for US$1,200,000.[7][8] Other notable websites and domains sold through Flippa have included Mark Zuckerberg's former website Facemash,[9][10] overnight success story shipyourenemiesglitter.com,[11][12] Retweet.com,[13][14] and AllAboutCookies.org.[15]
During the 2012 US presidential election, the domain name RomneyRyan.com was listed on Flippa.[16] It reached US$8,050 in bids, but did not sell.[17][18] It dropped in price the next year and was eventually sold through GoDaddy for US$235.00.[19]
In May 2015, Flippa bought Domain Holdings, a domain name brokerage firm based in Florida.[20]
On August 27, 2015, Potato Parcel was sold on Flippa for US$42,000.[21][22] A few months earlier, the viral website shipyourenemiesglitter.com from creator Matthew Carpentor sold for US$85,000.[23][22]
On September 20, 2021, Flippa announced a US$11,000,000 Series A capital raise led by Sydney-based venture capital firm OneVentures.[24]
On March 16, 2022, after acquiring Richard Patey's Alts Cafe, Flippa announced the launch of ALTS by Flippa, an alternative asset investing newsletter and Discord community.[25] Written by Richard Patey, the newsletter shines light on "alternative investing opportunities, from online business to crypto & NFTs".[26] As of November 2022, its Discord community boasts over 2000 members.[27]
On December 19, 2023, Flippa acquired BitsForDigits.com, a Berlin-based competitor founded by Laurits Just and Jan-Philipp Peters.[28] With the acquisition, Flippa announced that it would enable them to continue expanding their scope upwards for M&A deals in the 8-figure range, particularly in the SaaS category and European region.[29] BitsForDigits' co-founder and CEO, Laurits Just, joined the company as an Entrepreneur-In-Residence to develop new business, including Flippa Invest.[30]
External links
References
- About Flippa Flippa, retrieved February 6, 2014^
- About Us SitePoint, retrieved November 25, 2022^
- Matthew Magain. Introducing Flippa: The New Place to Buy and Sell Web Sites SitePoint Blog, June 10, 2009, retrieved November 25, 2022^
- Adam Bender. Australian startup snapshot: Flippa TechWorld, May 6, 2013, retrieved February 6, 2014^
- Manuela Domingos. The Off-Market App Portfolio That Sold on Flippa for $35MM Flippa Blog, 2022-04-22, retrieved 2023-03-18^
- CONFIDENTIAL - SaaS listed on Flippa Flippa, retrieved 2023-03-18^
- planetrx.com - Website for sale Flippa, retrieved March 15, 2015^
- Flippa sales DNPric.es, retrieved March 15, 2015^
- FaceMash.com - Domain Name for sale Flippa, retrieved March 15, 2015^
- Lauren Indvik. Mark Zuckerberg's College Website Sells for $30,000 Mashable, November 19, 2012, retrieved February 6, 2014^
- ShipYourEnemiesGlitter.com has sold! - Apparently all that glitters IS gold. Get help finding other golden opportunities like this one on Flippa. Flippa, retrieved March 15, 2015^
- Nick Kenn. Shipyourenemiesglitter.com sells on Flippa TheGuardian.com, January 17, 2015, retrieved January 17, 2015^
- retweet.com - Website for sale Flippa, retrieved March 15, 2015^
- M.G. Siegler. Retweet.com For Sale. Buy It And Risk A Lawsuit From Twitter. Mashable, February 17, 2010, retrieved February 6, 2014^
- Courtney Goudswaard. From Cab Driver To Multi-Millionaire: How a NZ Retiree Sold His Site With 92% Profit Margin on Flippa Flippa Blog, 2022-11-11, retrieved 2023-03-18^
- romneyryan.com - Domain Name for sale Flippa, retrieved March 15, 2015^
- RomneyRyan.com Site Goes up for Auction Fox Business, August 17, 2013, retrieved February 6, 2014^
- RomneyRyan.com Fails To Sell On Flippa.com The Domains, August 31, 2013, retrieved February 6, 2014^
- romneyryan.com historic sales DNPric.es, retrieved March 15, 2015^
- Hold onto Your Hats! Flippa Acquires Domain Holdings - Predicts $70 Million in Sales This Year www.dnjournal.com^
- Elliot Volkman. Forget Holiday Cards, Send a Potato Tech Cocktail, Tech.Co, November 27, 2015, retrieved August 11, 2016^
- Sarah Whitten. Viral potato website goes on sale CNBC, CNBC LLC., August 28, 2015, retrieved August 11, 2016^
- Sarah Whitten. This guy makes $10,000 a month shipping potatoes CNBC, CNBC LLC., August 19, 2015, retrieved August 11, 2016^
- Christina Tunnah. Press Release: Flippa Raises US$11M Series A Capital Flippa Blog, September 20, 2021, retrieved November 25, 2022^
- Flippa Launches "Alts" - A New Community for Alternative Asset Investors PR Newswire, March 16, 2022, retrieved November 25, 2022^
- Alts by Flippa Flippa, retrieved November 25, 2022^
- Richard Patey. Alternative Asset Roundup (23rd Nov) ALTS by Flippa, November 23, 2022, retrieved November 25, 2022^
- BitsForDigits 2025 Company Profile: Valuation, Investors, Acquisition pitchbook.com, retrieved 2025-07-10^
- Flippa's Acquisition of BitsForDigits: Democratizing M&A in Europe - Flippa 2023-12-19, retrieved 2025-07-10^
- Flippa Invest Launches: A New Era of Growth Capital for Digital Businesses - Flippa 2025-02-08, retrieved 2025-07-10^