Flintstones Chewable Vitamins are a supplemental multivitamin for children, shaped like the characters of the Hanna-Barbera animated sitcom The Flintstones. They were introduced in 1968 by Miles Laboratories and taste sweet like candy. Miles Laboratories was acquired by Bayer in 1978.
The vitamins are a very successful dietary supplement.[1] The jingle tagline, "We are Flintstones Kids, Ten Million Strong and Growing..." (music by Martin O'Donnell,[2] lyric by Jim Morris), became famous through heavy advertising.
The vitamins are widely available. They feature vitamins in the shapes of the Flintstones characters: Fred Flintstone, Wilma Flintstone, Pebbles Flintstone, Barney Rubble, Betty Rubble, Bamm-Bamm Rubble, Dino, and The Great Gazoo.[3] For over twenty years, Betty was not included as one of the vitamins. However, after a grassroots campaign and the results of a Bayer telephone poll came in favor of including Betty, the character was added to the lineup in 1995, replacing the Flintstone car.[4]
Available products
Flintstones Chewable Vitamins are currently available in six variations:[5]
- Flintstones Complete
- Flintstones with Iron
- Flintstones Plus Omega-3 DHA
- Flintstones Plus Immunity Support
- Flintstones Plus Bone Building Support
- My First Flintstones
Flintstones Complete
Flintstones Complete comes in three forms: chewable, gummy and sour gummy.[6]
It is designed for children two years of age and older. Flintstones Complete has a high supplementation of iron, iodine, vitamin D and vitamin E. Vitamin D is necessary for the maintenance and growth of bones in children.
External links
References
- Flintstones at the Museum of Broadcast Communication. URL accessed on February 28, 2007.^
- Martin O'Donnell bio. URL accessed on March 1, 2007.^
- Flintstones Vitamins–The Leading Brand Moms Trust and Kids Love!^