Flavia is a hot beverage system. The system prepares single servings of coffee, tea, and hot chocolate drinks. The brand was owned by Mars Drinks, a division of Mars, Incorporated until October 1, 2018, when Lavazza purchased Mars's coffee units.[1][2]
Products
FLAVIA claims its patented technology brews drinks in a single-serve "Fresh Pack," which means that the pack is the actual brewing chamber. The drink pours directly from the packet into the cup rather than through a common channel. Used packs are collected in a tray that is emptied periodically when prompted.[3]
The Fresh Packs are foil-sealed, protecting the ground coffees and teas from oxygen and moisture. FLAVIA markets several different machines, such as large coin-operated machines and small portable machines designed for home use.
History
Key events in the history of the product line include:
- 1982 The first Filterpack was manufactured in Basingstoke, UK
- 1984 FLAVIA launched its first brewer
- 1992 Launch in Japan
- 1996 Launch in US
- 1997 Launch in Canada
- 2005 FLAVIA Fusion home system launched in the US
- 2007 FLAVIA launches the Creation 400 for the US and UK
- 2008 Three Flavia drinks achieved Rainforest Alliance certification[4]
- 2009 FLAVIA undergoes a brand refresh with a new logo and the Think Fresh! tagline
- 2010 Mars Drinks acquires the Alterra Coffee Roasters brand from Colectivo Coffee Roasters and launched The Bright Tea Company
- 2018 Lavazza North America buys Flavia including The Bright Tea Company and Alterra Coffee Roasters from Mars.
Awards and achievements
In February 2006, the Flavia Fusion drinks station earned the Good Housekeeping Seal, which means that the product has a two-year limited warranty.
In popular culture
The Flavia system features in series 2 of I'm Alan Partridge – the title character refers to it as the "king of coffees"[5] and has a machine in his static caravan.
See also
External links
References
- About Flavia® MyFlavia by Lavazza, retrieved 2023-01-15^
- Henry Saker-Clark. Lavazza to buy Mars' coffee business for $650m The Grocer, retrieved 3 October 2025^
- What does flavia beverage systems mean? www.definitions.net, retrieved 2023-02-01