Products
The first product released was the Fitbit Tracker, launched in 2009.[37][38]
In 2012, Fitbit began offering activity trackers, along with a website and a mobile app for iOS, Android and Windows 10 Mobile.[39] This allows the trackers to sync to devices such as mobile phones via Bluetooth, or to a Bluetooth-equipped computer running Windows or MacOS.[39] Users have the ability to log their food, activities, and weight, to track over time and set daily and weekly goals for themselves for steps, calories burned and consumed, and distance walked. The app also offers a community page where users can challenge themselves and compete against other users. The social element anticipates an increase in motivation, and finds that users take an average of 700 more steps per day when they have friends on the app.[40] Users can also choose to share their progress pictures and achievement badges.
In 2017, the company released its Fitbit Ionic smartwatch,[41] and in 2018, it released a redesigned, lower-priced version of the smartwatch called the Versa.[42][43]
The Fitbit Charge 3, a wristband health and fitness tracker introduced in October 2018, was the first device to feature an oxygen saturation (SpO2) sensor; however, as of January 2019, it was non-functional and Fitbit did not provide an implementation timeline.[44] The Charge 3 comes with two different-sized bands: small and large. The small band is around between 5.5 - 7.1 inch and the large band is 7.1 - 8.7 inch. The screen is larger than the Charge 2 by approximately 40%. Charge 3 comes in two color combos: a Rose-Gold case with a Blue Grey band and a "Graphite Aluminum" screen case with a Black band.[45]
On December 17, 2018, Fitbit released the Fitbit OS 3.0, which included an extended dashboard, quick logging for weight and water intake, and goal-based exercise mode. The new extended on-device dashboard (Fitbit Today) would include more data regarding sleep, water intake, and weight.[46]
There are three versions of the Fitbit Versa, standard, Special, and Lite.[47]
In December 2018, Fitbit added an API and open source tools to allow developers to better build apps for its smartwatch products.[48]
On January 2, 2019, the company announced the release of the Fitbit Charge 3 in India.[49][50]
On June 3, 2020, during the COVID-19 pandemic, the company announced Fitbit Flow, a ventilator in response to the shortages of ventilators in medical centers and hospitals around the world which are needed to treat critically ill patients.[51][52] Despite getting emergency approval from the Food and Drug Administration,[53] the company does not consider Fitbit Flow as a drop-in replacement for traditional ventilators. Instead, the product is meant as an alternative when the more expensive option of traditional ventilators is not available. Therefore, the company intended for Fitbit Flow to be used only during the COVID-19 pandemic.[54]
In August 2020, Fitbit also announced new smartwatches, the Versa 3, the Inspire 2, and the Fitbit Sense, which includes new health metrics and analysis such as stress sensing, oxygen saturation, and skin temperature. The Sense also promises to show changes in skin temperature to catch signs of sickness.[55]
Certain Sense, Versa, Ionic, and Charge products support Fitbit Pay, which is a digital wallet that uses NFC to make payments at point of sale. Google has stated their intention to eventually discontinue this payment method in most regions on July 29, 2024, and fully replace it with Google Wallet & Google Pay. Fitbit Pay will remain active Taiwan, Japan, and Saudi Arabia past the set discontinuation date for an unspecified length of time.[56][57][58]
In August 2022, Fitbit announced new smartwatches, the Versa 4, the Inspire 3, and the Sense 2, featuring incremental improvements mainly in fitness tracking features and battery life over the last iterations.[59]
In 2023, Fitbit released the Charge 6, which added support for Google Maps and YouTube Music.[60]
