First Choice (UK) — BrandWiki

First Choice (UK)

Overview

First Choice Holidays Limited

former name	First Choice Holidays plc (1994–2008)
type	Private Limited Company Subsidiary
industry	Travel
foundation	1973 (as a group) 2011 (as a brand of TUI Group)
location	Luton, England
area served	United Kingdom
key people	Bart Quinton Smith (Managing Director)‡R1R‡ Retrieved 10 January 2022
products	Charter and scheduled passenger airlines, package holidays, cruise lines, hotels and resorts
brands	Holiday Village (Hotel Brand) Splashworld (Hotel Brand)
owner	TUI Group
parent	TUI UK Limited
website	www.firstchoice.co.uk

First Choice Holidays Limited[2] (trading as First Choice) is a British online travel agency and tour operator, headquartered in Luton, England. It is a subsidiary of TUI UK, itself a subsidiary of TUI Group, and its holidays are sold solely online. It also operates own brand hotels.

First Choice Holidays previously traded as a subsidiary of First Choice Group plc until its merger with TUI Travel plc in 2007. The company was then revived as a brand in 2011 under the TUI Group brand umbrella.

History

Operations as a Public Limited Company

The company (originally named Owners Abroad) was founded in 1973 by Neil Scott and Harry Musaphia, both former London taxi-drivers, ice-cream truck-operators and movie extras, operating as a travel agent. It first listed on the London Stock Exchange in 1982 with Scott as chairman and CEO.

First Choice (UK)

History

Operations as a Public Limited Company

Merger with TUI Travel plc

Operations

Hotel Brands

External links

References