BrainBees Solutions Limited, doing business as FirstCry, is an Indian multinational retail company, focused on infant, maternity and children's products. The company was founded in 2010 and is headquartered in Pune. It sells products through its website, mobile app and over 1,000 stores, which operate under FirstCry and BabyHug brands.[3]
History
In November 2010, Supam Maheshwari and Amitava Saha launched FirstCry.com as an online retailer of babycare, maternity care and kids products. In 2011, the company entered offline retail through franchise-owned stores, starting from Tier-2 and Tier-3 cities and towns.[4][5]
In 2013, FirstCry launched its private label clothing brand called BabyHug.[5]