Filly is a Hong Kong–based toy franchise developed by Dracco Company. The franchise was founded by Jacob and Henrik Andersen, The target group is primarily girls aged around four to seven years.
Despite rumors, Filly has never been the topic of copyright infringement of Simba and Hasbro (instead, it were other horse toys produced by Simba).[1]
A 2011 study found that Filly figures had a higher content of harmful substances. A 2013 study found figures that contained cadmium.
History
Before creating Filly, the Hong Kong–based toy company Dracco had already developed other types of collectible and play figures (such as Predasaurs and Dracco Heads). The company was founded in 1997 by Danish brothers Jacob and Henrik Ranis Stokholm Andersen. In 2000, the company moved its headquarters from Denmark to Hong Kong, primarily because of its proximity to the preferred production facilities for toys in Asia, especially in China.[2][3]
In 2006, the company created Filly, and at the time the Mexican illustrator hired by the Andersens, Carlos Ignacio del Alto Vargas, created and designed the looks of the fillies according to what the Andersens had in mind.