Fiksu is a provider of mobile marketing technology that helps app and brand marketers reach their target audiences on mobile and CTV.[1][2][3] The company's mobile-first platform targets users through social and video networks, real-time bidding (RTB) exchanges, traditional mobile ad networks, and mobile web.[4][5] Device-level data collections are from the actions mobile app users take, including launches, registrations and purchases.[6]
History
Fiksu, which means "smart" in Finnish, was founded in 2008 by Micah Adler as 'Fluent Mobile ', a news-aggregating mobile app.