Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by Barbadian singer Rihanna under French multinational luxury goods conglomerate LVMH. Fenty was launched in May 2019.[1] The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group.[2] Fenty was closed in 2021.[3]
History
Establishment
On 10 May 2019, Rihanna announced her partnership with LVMH by posting the name and logo of the venture to her social media pages.[4]