Fazer — BrandWiki

Fazer

Fazer is one of the largest corporations in the Finnish food industry. The company was founded by Karl Fazer in 1891, as a "French-Russian café" in central Helsinki.[1] Today, it employs over 6,000 people across Finland, Sweden, Latvia, Lithuania, Estonia, Denmark, Norway and Poland.[2] Its products are exported to more than 40 countries.[2]

History

Fazer acquired Swedish confectionery company Mazetti in 1975, Mazetti started several product lines which are now iconic to Fazer, including Dumle and Tutti Frutti.

Fazer formed a partnership with United Biscuits in its Fazer Keksit (which made biscuits) and UB owned 70 per cent of it until 2000.

Products and services

Products

Fazer's most notable products include its classic Fazer Blue (Fazerin sininen) milk chocolate, widely regarded as one of Finland's most respected brands and a part of Finnish cultural heritage and cuisine.[7][8] Other well-known Fazer products include their salmiakki (salty licorice) products, such as Fazer salmiakki, Tyrkisk Peber and salmiakki-flavoured Fazer Blue.

Fazer Bakery

Fazer operates 9 large-scale bakeries across Finland, Sweden and the Baltics and exports its bakery products to 21 countries. In addition to these, Fazer operates 136 small-scale in-store bakeries in large Finnish supermarkets.[9] In 2018, Fazer's cricket bread won the Bronze Lion in the Sustainable Development Goals section of the Cannes Lions International Festival of Creativity.[9]

Fazer's bakery brands include Oululainen, Skogaholm, Druva and Gardesis. Fazer produces its biscuits in Vantaa, and its biscuit brands in Finland include Jyväshyvä, Domino, Jaffa, Fasupala, Carneval, Suklaalehti, Muro and Hangon. Fazer's Lappeenranta bakery produces Karelian pies. Fazer's Karelian pies are Rukiinen piirakka, Rukiinen Imatran Riisipirakka (rice pasty), Vuoksen piirakka, Rukiinen Perunapiirakka (potato pasty) and Rukiinen Porkkanapiirakka (carrot pasty). In April 2016, Fazer was reported to have bought back the Domino, Jaffa and Fanipala brands.

Fazer Confectionery

Fazer is the leading producer of chocolates, sweets and biscuits in Finland with a market share of 30-40%. The Confectionery division has production facilities in Vantaa and Lappeenranta. Confectionery is sold in more than 40 countries.

Fazer's confectionery factories in Finland are located in Lappeenranta (sugar confectionery) and Vantaa (chocolates). The company produces 25,000 tonnes of chocolate per year. It became a member of the World Cocoa Organization in 2005.

Fazer Retail operates Fazer Cafés in Finland and Gateau bakery shops in Finland and Sweden. The flagship Fazer Café is on Kluuvikatu in Helsinki, opened in 1891. It is a rare example of Art Deco design in Finland.[9]

Confectionery brands • Pihlaja (1895)

• Mignon (1896)

• Kiss-Kiss (1897)

• Fazer Liqueur Fills (1900)

• Finlandia (1902)

• Wiener nougat (1904)

• Tokyo (1908, formerly known as Geisha)

• Vihreät kuulat (1908, formerly known as Päärynäkuulat)

Fazer Lifestyle Foods

The Lifestyle Foods division produces other food items, such as Froosh smoothies, Fazer Aito oat products and non-dairy drinks as well as Frebaco and Fazer Alku oat-based breakfast foods. These are produced in Lahti, Lidköping and Koria.[9]

type	Business group
foundation	1891
founder	Karl Fazer
location city	Helsinki
location country	Finland
industry	Foodservice
homepage	www.fazer.fi

Fazer

History

Corporate affairs

Business areas and management

Products and services

Products

Fazer Bakery

Fazer Confectionery

Fazer Lifestyle Foods

See also

External links

References