Farley's was a British food manufacturing company, best known for the baby product Farley's Rusks but also for baby rice, cereals and breadsticks. The brand mascot was a teddy bear.
The brand was started in the 1880s, but the company was taken over by and merged into H. J. Heinz Company in 1994.
In the twenty-first century, Heinz Farley’s rusks have been criticized for their sugar content.[1][2]
Administrative history
Farley's Health Products Limited started life in 1857 as a baker's shop, run by Mr. Samuel Farley, but they were made by his wife Ann Farley. At 90 Cambridge Street, Plymouth.[3] In 1862 he transferred premises to 7, Exeter Street and in 1912 Edwin Farley sold the business, including the secret formula for Farley's rusks to Mr William Bolitho Trahair, prior to emigrating to Canada. William Trahair, a well-known Liberal, and Methodist lay-preacher marketed proprietary lines, such as Globe Metal Polish and John Master's matches, from his shop Globe Stores, 58-59 Notte Street, Plymouth.