Packages
The Famous Amos cookie brand has gone through four package designs. The original package consisted of a round, tin metal box, similar to the blue packages of a European brand of cookies, except that Famous Amos's package was white, and with a photo of what seemed to be a large chocolate chip cookie spinning on Wally Amos's finger. Amos himself was pictured on these packages, wearing his trademark straw hat and cotton shirt.[20]
The 1980s packages consisted of small plastic bags that resembled the larger bags of the same material used by supermarkets during that period. They had the brand's name inscribed in small letters, and once again, with a photo of Amos apparently spinning a large chocolate chip cookie on his finger, in a way that was similar to the basketball-spinning trick made famous by the Harlem Globetrotters.
The 1990s packages were much larger than those of the 1980s, with the name "Famous Amos" prominently displayed on the cover. These packages marked the end of Wally Amos's cover appearances, and featured a number of small cookies pictured instead, with a blue ribbon reading "chocolate chip".
The 2000s Famous Amos packages are very similar to the ones used during the 1990s, except for a couple of differences, such as the ribbon's color (almond has replaced blue). Part of Wally Amos's biography is featured on the back of the newest packages.
The design of the 2000s Famous Amos package does not include the biography on the back of the Not for Resale editions, or packages that come in large boxes or packs, usually found at Sam's Club and Costco.
International franchise owners in franchise locations overseas sometimes design their own cookie bags printed with 3D ribbons.
