Fa is an international brand for personal care products. It is a subsidiary of the German company Henkel.[1] Fa products include skin care lotions, creams and gels, as well as shower gels, bubble baths, soaps and deodorants.[2]
Name origin
The name comes from "fabulous" and "thread soap".[3]
History
The first Fa product, a bar soap, talc powders was launched in 1954 by Henkel-subsidiary Dreiring. In 1975, Henkel's first Fa shower gel was introduced. Fa products now include bar soaps, liquid soaps, shower gels, bubble baths, roll-on deodorants, stick deodorants and deodorant sprays.[4] Fa is marketed in over 120 countries.
In 2008, the Federal Cartel Office imposed a fine totaling EUR 21.6 million on the Henkel group for price fixing, among other things, for Fa brand shower gel.[5]
The product family includes soap, shower gel and deodorant.[6] Fa is one of the European market leaders.[7] Products are also marketed under the Fa brand in the Middle East, Africa and Asia. In total, Fa is sold in 146 countries. Since Fa gets a new appearance every few years, the brand is considered a prime example for a product relaunch.[8]
External links
References
- Brands & Businesses Henkel, retrieved 2016-10-02^
- Home Henkel, retrieved 2016-10-02^
- Fa Logo, symbol, meaning, history, PNG, brand retrieved 2026-01-06^
- Christina Brede. Das Instrument der Sauberkeit : die Entwicklung der Massenproduktion von Feinseifen in Deutschland 1850 bis 2000 Waxmann, 2005^
- manager magazin. Kartell: Strafe für Zahncreme und Duschgel www.manager-magazin.de, 21 February 2008, retrieved 2022-02-09^
- Home www.de.fa.com, retrieved 2022-02-09^
- Henkel. Beauty Care www.henkel.de, retrieved 2022-02-09^
- Johanna Joppe. Umsatz steigern - jetzt! das A-Z-Programm zur Umsetzung im Unternehmen 2004^