Façonnable is a high-end men's and women's clothing brand founded in Nice, France by Jean Goldberg in 1950. It is currently owned by M1 Group, a holding company in Beirut, Lebanon.
History
The first shop, situated in rue Paradis in Nice, was opened by French master tailor, Jean Goldberg. The store was frequented by film stars in need of bespoke tuxedos and gowns for events such as the annual Cannes Film Festival.
Jean Goldberg's store gained great notoriety across the French Riviera, dressing stars of the era such as Tony Curtis and Cary Grant in Goldberg's unique style of classic tailoring with a modern twist. In 1961 Goldberg retired, his son Albert Goldberg took over the Nice workshop.
Albert Goldberg learnt the art of cutting and finishing. He created a new fashion footprint shifting it to the prêt-à-porter (ready-to-wear) market. After a visit to New York's Brooks Brothers store, Albert Goldberg produced a collection of ready to wear outfits for men and renamed the business 'Façonnable', a variation of the word "Façonner" (English: "to shape").[1]