FIFCO USA is an American brewing company based in Rochester, New York.
Established as North American Breweries by New York City investment firm KPS Capital Partners to manage its brewery acquisitions (Genesee Brewing Company, Pyramid, and Magic Hat), the company has been owned by the Costa Rican food and beverages company Florida Ice & Farm Co. (FIFCO) since December 2012.
In 2018, the company changed to its present name.[1]
In March 2020, FIFCO USA named Piotr Jurjewicz as the company's new Chief Marketing Officer.[2]
Labatt USA
In 2009, the company purchased Labatt USA, subsidiary of the Canadian Labatt Brewing Company, including the American rights to its core Labatt products (such as Blue, Blue Light, and Labatt 50) and agreed to brew those brands on Labatt USA's behalf until 2012. This sale was mandated by the U.S. Department of Justice for competitive reasons following InBev's merger with Anheuser-Busch, since Budweiser and Labatt Blue were both among the top brands in