Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in several markets in the world with different variations.[1]
An American piece of Extra gum is approximately 2.5 gram in weight and has 2 grams of sugar alcohol. This compares to a 1.9 gram in weight and 1 gram sugar alcohol value in an American piece of Orbit gum.[2][3]
History
Extra was launched in 1984 to U.S. markets and became one of the most popular brands of chewing gum within five years.[4] It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand (aspartame), a sweetener developed by G.D. Searle & Co. that had less bitterness and was believed to be safer in humans and laboratory animals.
As of 2001, Extra has been marketed in the U.S., Canada, Germany, China, Hong Kong, Taiwan, Australia, and New Zealand.[5] It has also been marketed in Great Britain since 1990.[6][7]
Extra became the sponsor of the Mexico national football team in 2011.[8]
External links
References
- Worldwide Brands Wrigley.com, retrieved 4 March 2013^
- Extra Peppermint Sugar Free Chewing Gum, 15-Stick Single Pack^
- Orbit Peppermint Sugarfree Chewing Gum, 14 Piece Single Pack^
- Extra | Sugar Free Gum | Extra Dessert Delights Wrigley.com, retrieved 4 March 2013^
- Extra :: Wrigley www.wrigley.com, retrieved 2025-10-07^
- Case Study Detail www.mayerdegroot.com, retrieved 2025-10-08^
- Marketing Week. Wrigley prospers by sticking with gum Marketing Week, 2002-02-07, retrieved 2025-10-08^
- Extra® Gum, the Official Sponsor of the Mexican National Team, Brings CONCACAF Gold... – CHICAGO, 24 June 2011 /PRNewswire/ Prnewswire.com, retrieved 4 March 2013^