Extra is a Norwegian discount supermarket chain of 574 stores as of 2024.[1] It is part of the Coop Norge cooperative and was until late 2015 named Coop Extra. The chain markets itself as being low-cost while maintaining large stores with a wide selection of items.[2] The chain director of Extra is Daniel Kyrre Pedersen.[3]
Coop Extra was established in 2006, with its first store opening on 15 September in Halden.[4] The chain expanded rapidly, much of it by rebranding other Coop stores such as Coop Prix.[5][6] Many Rimi and ICA stores were rebranded to Extra in 2015 when Coop Norge bought up most of ICA AB's Norwegian operations.[7]
The chain competes mainly on offering lower prices. A price test by VG in 2015 found Extra to be the cheapest chain in Norway overall, albeit only trivially less than REMA 1000.[8] The chain has its own low price brand, called Xtra, which always is the cheapest alternative.[9][10]
In 2023 the chain had 17.3% of the grocery store market share in Norway.[11]
External links
- Extra Official website
References
- Butikker - Coop Coop, retrieved 2024-04-13^
- Bli kjent med EXTRA Coop, retrieved 8 August 2016^
- Nina Lorvik. Daniel Kyrre Pedersen blir ny Extra-sjef Nettavisen, 2022-02-28, retrieved 2022-10-31^
- Extra i Halden Dagligvarehandelen, retrieved 8 August 2016^
- Bjørn Jakobsen. Fra Prix til Coop Extra på Vollen Sandefjords Blad, 24 June 2014, retrieved 8 August 2016^
- Marthe Eid. Prix blir Coop Extra Trønderbladet, 16 August 2013, retrieved 8 August 2016^
- Coop skroter Rimi - bruker minst 1 mrd på navnebytte Dagbladet, 16 March 2015, retrieved 8 August 2016^
- Nina Andersen. VGs store matbørs: Her handler du maten billigst! Verdens Gang, 9 November 2015, retrieved 8 August 2016^
- Coop EMV - Dagligvare COOP, retrieved 2022-10-31^
- Lise Vermelid Kristoffersen. Xtra-serien gjør handlekurven billigere COOP, 2020-09-22, retrieved 2022-10-31^
- Kiwi vant dagligvarekampen i fjor – største kjede for første gang e24.no, 2024-03-20, retrieved 2024-05-20^