Exo is an American insect food company that manufactures protein bars using cricket flour from pulverized house crickets.[1][2] The products are marketed as a good source of nutrition.[3]
History
The company was founded by Gabi Lewis and Greg Sewitz in 2013, during their graduate program at the Brown University campus.[4] They first ordered 2000 crickets and worked on some of the prototype recipes from them. They later shifted to New York and worked with Kyle Connaughton, an R&D expert at the Fat Duck restaurant, to make a nutritious protein bar that was also appealing to the palate.[5]
Using Kickstarter, the company's founders raised $55,000 in early 2016, exceeding the initial target of $20,000.[6]
By March 2016, the company had raised a total of $5.6 million from early investors and Series A funding.[7][8]
Exo was acquired by Aspire Food Group in the spring of 2018.[9][10] All of Aspire's in-house Aketta branded products will now become part of the Exo brand.[11]
External links
References
- This startup just got $4 million to get you to eat more bugs Techcrunch, March 7, 2016, retrieved 27 May 2016^
- Mmmm, Crickets: How Exo Protein Bars Found Its Wings Entrepreneur, March 5, 2016, retrieved May 27, 2016^
- Cricket Bars Are the Next Trendy Food—And You Might Start Seeing Them In Rap Videos Observer.com, March 7, 2016, retrieved May 27, 2016^
- Exo Raises Another $4 Million for Cricket Flour Protein Bars SnapMunk, March 21, 2016, retrieved May 27, 2016^
- Cricket Protein Bar Company Exo Rakes in Another $4 Million in Funding Eater, March 7, 2016, retrieved May 27, 2016^
- Exo: Protein Bars Made from Cricket Flour Kickstarter, retrieved 27 May 2016^
- Exo, protein bar made from crickets, raises $4M New York Business Journal, March 7, 2016, retrieved May 27, 2016^
- Legendary rapper Nas just invested in a company that makes protein bars out of crickets Business Insider, March 7, 2016, retrieved May 27, 2016^
- foodnavigator-usa.com. Cricket consolidation: Aspire Food Group acquires Exo foodnavigator-usa.com, retrieved 2020-04-10^
- Stephen J. Bronner. 12 Burning Questions for the Entrepreneur Trying to Get You to Eat Bugs Entrepreneur, 2018-04-17, retrieved 2020-04-10^
- Cricket protein companies combine www.foodbusinessnews.net, retrieved 2020-04-10^