Exo is an American insect food company that manufactures protein bars using cricket flour from pulverized house crickets.[1][2] The products are marketed as a good source of nutrition.[3]
History
The company was founded by Gabi Lewis and Greg Sewitz in 2013, during their graduate program at the Brown University campus.[4] They first ordered 2000 crickets and worked on some of the prototype recipes from them. They later shifted to New York and worked with Kyle Connaughton, an R&D expert at the Fat Duck restaurant, to make a nutritious protein bar that was also appealing to the palate.[5]
Using Kickstarter, the company's founders raised $55,000 in early 2016, exceeding the initial target of $20,000.[6]
By March 2016, the company had raised a total of $5.6 million from early investors and Series A funding.[7][8]
External links
References
- This startup just got $4 million to get you to eat more bugs Techcrunch, March 7, 2016, retrieved 27 May 2016^
- Mmmm, Crickets: How Exo Protein Bars Found Its Wings Entrepreneur, March 5, 2016, retrieved May 27, 2016^
- Cricket Bars Are the Next Trendy Food—And You Might Start Seeing Them In Rap Videos