Evolve is a developmental brand of the American professional wrestling promotion WWE that launched on March 5, 2025. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis. Wrestlers assigned to Evolve primarily appear on the brand's weekly television program, Evolve. The brand serves as a developmental program that features up and coming wrestlers from the WWE Performance Center and the WWE Independent Development and Next in Line systems competing in an attempt to be promoted to NXT, where advanced developmental wrestlers perform to prep for potential main roster call ups.
In addition to Evolve's main television program, the brand's wrestlers also appear on its supplementary reality show, WWE LFG along with the Independent Development and Next in Line recruits.
History
In January 2025, it was reported that WWE were planning to revive independent wrestling promotion Evolve (also known as Evolve Wrestling) as a brand.[2]