Everest Food Products Pvt Ltd (Everest Spices) is an Indian manufacturer, distributor and exporter of ground spices and spice mixtures under the brand name Everest.[2] The company is based in Mumbai.[3]
In 2005, Everest had a 30% share of the branded spices market in India.[4] It sells 42 blends under the Everest brand name.[5]
Everest Spices competes with MDH, which has 12% market share.
Controversies
In May 2024, New Zealand's food safety regulator said it was investigating contamination in spice products of Indian brands Everest and MDH.[6] Its products were recalled by regulators in Hong Kong and Singapore for containing ethylene oxide.[7]
External links
References
- Sagar Malviya. Masala Companies add $1 billion in their topline The Economic Times, 16 January 2023^
- Everest-Superbrand 2003 - 2005 Superbrands.com, 2010-03-05, retrieved 2021-01-19^
- Superbrands 2nd edition superbrandsindia.com^
- Nidhi Nath Srinivas. Mirch Masala: Cos spice up ad spends to stay in the hunt The Economic Times, 30 August 2005, retrieved 2 July 2012^
- Superbrands 3rd edition superbrandsindia.com^
- Rishika Sadam. New Zealand looking into Indian spice brands over contamination Reuters, May 15, 2024^
- In a pickle: Why it's time for Fssai to wake up and crack the whip Mint, 19 May 2024, retrieved 22 May 2024^