Ever SM Town (stylized as EVER SMTOWN) is a theme park space and content production project by SM Entertainment and Everland. The project was formed through a memorandum of understanding (MOU) signed between SM and Everland. It opened on October 1, 2022, with the concept integrated into the theme park's major areas that incorporated SM Culture Universe (SMCU). Various SM artists' intellectual property (IP) was utilized for the artist-experience space throughout the amusement park.
Development
Everland, operated by Samsung C&T Resort Division, disclosed on September 21, 2022, that it would collaborate with SM Entertainment to introduce an artist experience space that combines SM's story.[1] SM and Everland previously signed a memorandum of understanding (MOU) for the directing business using SM's artist intellectual property (IP) in August 2022.[2] The MOU comprises the "world's first experience content" that incorporates the "metaversal" origin story of SM Culture Universe (SMCU), presenting SM's core value and vision of future entertainment.