Etnies

Etnies (stylized as etnies) is a French-American footwear brand based in Lake Forest, California, United States, and is owned by Sole Technology, Inc.[1] The company sponsors professional skateboarders and BMX riders, LAB more and releases signature shoe models.

History

The company was launched in 1986[2] and following the end of his professional skateboarding career, current owner, Pierre André Sénizergues, commenced design work at etnies shortly after the company's formation. etnies was an emerging European brand at the time that Sénizergues joined the company and he was responsible for designing the "Senix", "Lo-Cut", "Low-Top Rap", "Intercity", and "Scam" shoe models. Sénizergues subsequently introduced the brand to the US and proceeded to build Sole Technology, with the addition of the Emerica, éS (on hiatus between 2012 and 2014, but back in production), and ThirtyTwo (snowboarding brand created in 1995) brands.[1][3]

Skate park

In 2003, etnies and the city of Lake Forest, California, opened etnies Skatepark of Lake Forest, the largest public skatepark in the state, at over 40000 sqft.[4] The park has been used for a Sole Technology-sponsored skateboard competition, entitled "Goofy vs. Regular (GvR)"; goofy-footed skateboarders competed against regular-footed skateboarders, that was held in 2007 and 2008.[5][6]

Filmography

  • Skateboard
  • 2007: Restless
  • 2018: Album
  • BMX
  • 2002: Forward
  • 2007: Grounded
  • 2017: Chapters

Sponsorships

Current skate team

  • Fabiana Delfino
  • Trevor McClung
  • Nick Garcia
  • Barney Page
  • Nassim Lachhab
  • Andy Anderson[7]
  • Julian Lewis
  • Noah Francisco

Former skate team

  • Ryan Sheckler
  • Chris Joslin
  • Jake Wooten
  • Aurélien Giraud[8]
  • Rune Glifberg[9]
  • Sean Malto[10]
  • Mikey Taylor[11]
  • Jason Dill[12]
  • Ali Boulala[13]
  • Arto Saari[14]
  • Elissa Steamer[15]
  • Willow
  • Ryan Lay
  • David Reyes
  • Jamie Tancowny
  • Matt Berger
  • Samarria Brevard
  • Tyler Bledsoe
  • Nick Fiorini
  • Kyle Leeper
  • Jose Rojo
  • Bastien Salabanzi
  • Lincoln Ueda
  • Chris Lambert
  • Rob Gonzalez
  • Mike Vallely
  • Carlos de Andrade
  • Fabrizio Santos

Current BMX team

  • Nathan Williams
  • Chase Hawk
  • Aaron Ross
  • Ben Lewis
  • Tom Dugan
  • Devon Smilie
  • Reed Stark
  • Jordan Godwin
  • Jordan Okane

References

  1. Our Brands Sole Technology, Sole Technology, Inc, 2013, retrieved 4 February 2013^
  2. etnies website. Page: About us^
  3. Pierre André Senizergues, Founder / CEO The Soul of Sole Technology Sole Technology, Sole Technology, Inc, 2013, retrieved 4 February 2013^
  4. Etnies Skatepark Of Lake Forest Aerial retrieved 21 August 2010^
  5. Cam Caddie. GVR 2008 GOOFY VS REGULAR STREET SKATE FINALS YouTube, Google, Inc, 9 October 2008, retrieved 4 February 2013^
  6. bnqt. Goofy Vs. Regular 2007 - Skate Contest YouTube, Google, Inc, 12 October 2007, retrieved 4 February 2013^
  7. ANDY ANDERSON WELCOME TO ETNIES Etnies, retrieved 4 March 2022^
  8. AURELIEN GIRAUD WELCOME TO ETNIES Etnies, retrieved 4 April 2022^
  9. Wouter Oude Wesselink. Etnies - Rune Glifberg Wouter Oude Wesselink on Vimeo, Vimeo LLC, February 2009, retrieved 4 February 2013^
  10. Camilo Olarte. sean malto etnies YouTube, Google, Inc, 2 February 2012, retrieved 4 February 2013^
  11. Blair Alley. MIKEY TAYLOR ETNIES APPAREL COLLECTION Transworld Skateboarding, Bonnier Corporation, 5 March 2010, retrieved 4 February 2013^
  12. Etnies - Jason Dill Ad (2008) Skately, Skately LLC, 2013, retrieved 4 February 2013^
  13. Transworld. ETNIES ALI BOULALA SHOE Transworld Business, Bonnier Corporation, 25 February 2007, retrieved 4 February 2013^
  14. Chris Nieratko. Arto Saari Interview chrisnieratko.com, 2007, retrieved 4 February 2013^
  15. Etnies - Elissa Steamer Boardslide Ad (2007) Skately, Skately LLC, 2013, retrieved 4 February 2013^