Ethos Life Insurance (Ethos) is an American insurance technology company.[2] The company was founded in 2016, and is headquartered in Austin, Texas.
History
Ethos was founded in 2016 by Peter Colis and Lingke Wang.[3][1] The company's strategy was to simplify the process of buying life insurance, including eliminating medical exams.[3]
In July 2021, the company was valued at $2.7billion after a $100million investment from Japanese investment holding company Softbank.
In September 2025, Ethos filed for an IPO.[4] On January29, 2026, it went public on the