Ethos Life Insurance (Ethos) is an American insurance technology company.[2] The company was founded in 2016, and is headquartered in Austin, Texas.
History
Ethos was founded in 2016 by Peter Colis and Lingke Wang.[3][1] The company's strategy was to simplify the process of buying life insurance, including eliminating medical exams.[3]
In July 2021, the company was valued at $2.7billion after a $100million investment from Japanese investment holding company Softbank.
In September 2025, Ethos filed for an IPO.[4] On January29, 2026, it went public on the Nasdaq with a $1.2billion valuation.[5]
Products
Ethos develops machine learning and data science technology to help customers buy life insurance policies online.[6][2] The company is not itself an insurer, but develops a platform and underwriting engine designed to streamline the buying, selling and risk management of life insurance.[1][6][5]
References
- Jonathan Shieber. The Jay-Z-backed life insurance startup, Ethos, has raised $35 million TechCrunch, October 30, 2018^
- Gillian Tan. Insurance Startup Ethos Taps Goldman as It Explores Going Public Bloomberg, March 21, 2025, retrieved June 4, 2025^
- Nick Bastone. Ethos wants to make signing up for life insurance a pain-free process. Here's the pitch deck that convinced Alphabet's GV investing arm that it's worth $500 million. Business Insider^
- Arasu Kannagi Basil. Ethos Technologies reveals 55% revenue surge as insurance IPOs fire up Reuters, 26 September 2025, retrieved 24 October 2025^
- Arasu Kannagi Basll, Manya Saini. Insurance platform Ethos Technologies valued at $1.2 billion in Nasdaq debut Reuters, 29 January 2026, retrieved 6 February 2026^
- Luisa Beltran. Insurtech Ethos Valued at $2.7 Billion After SoftBank Investment Barrons^