Epoca was an illustrated weekly current events magazine published between 1950 and 1997 in Milan, Italy. It was one of the leading magazines during its run.
Epoca was first published on 14 October 1950.[1][2] The magazine was modeled on Life[3][4] and Paris Match.[5] Epoca was the first Italian publication which employed the illustrations like these and other popular magazines of the period such as Look.[6]
Then Epoca became part of Rizzoli Editori[4] and began to cover travel and nature news with photographs and scientific articles.[5] The magazine had a section called I bei posti (Italian: Beautiful Places) which featured the photographs of unknown places such as Bahamas, Marrakesh and Acapulco by Mario de Biasi, Alfredo Panucci and Giorgio Lotti.[3]
Epoca was established as a pro-American but also conservative magazine.[6] In the period between 1952 and 1953 the magazine supported the Italian government. During the 1960s the magazine had a moderate political stance, but was extremely anti-communist.[13] It was extremely conservative in the late 1960s and considered miniskirts as immoral dresses.[14]
Epoca had a circulation of 150,000 copies in the period 1952–1953.[15] The magazine sold 420,000 copies in 1955.[16] Its circulation was 400,000 copies in 1963[17] and 305,000 copies in 1964.[13] In 1970 the circulation of Epoca was 350,000 copies.[18] The weekly had a circulation of 120,046 copies in 1984.[19]
