Enyce ([NYC])[1] is an American hip-hop fashion label owned by rapper and record producer Sean Combs.[2] The label was established in New York City in March 1996 by Evan Davis, Lando Felix and Tony Shellman. The co-founders had originally met while working for Seattle-based clothing brand International News.[3] Liz Claiborne acquired the company in February 2004 for $114 million from Sports Brands International.[4] In October 2008, Enyce was purchased by Combs and Sean John for $20 million.
Many have mispronounced the brand name over the years. The pronunciation originates from the phonetic spelling of "NYC" (en-y-ce) but sounded out in an Italian fashion. This was because the company started under Fila, an Italian-based company. Employees asked how they would pronounce the word replied "en-ne-che", making it the "correct" way to say the brand.