Product line
As of August 2010, Entenmann's products included donuts, loaf cakes, pies, Danish, cookies, Enten-minis—Brownies, and desserts that were packed in smaller servings,[15] cereal bars, and 100 Calorie Little Bites.
In 2007, Entenmann's added a line of coffee products. Coffee Holding Company, Inc., made a three-year licensing agreement with Entenmann's Products, Inc., that gave Coffee Holding Company national rights to the sale and production of coffee that is branded Entenmann's.[16] The agreement was terminated in 2011.[17]
Entenmann's licensed their first non-edible product in September 2008 with the sale of scented candles. The candles were scented as coffee cake, all-butter loaf cake, and raspberry Danish. Other scents, such as pumpkin pie and warm gingerbread, were added for the holidays, and a chocolate chip cookie was made available in the spring of 2009.[18]
In 2012, Entenmann's partnered with White Coffee Corporation for a new collection of flavored coffees and cocoa. The 100% arabica coffee is sold at Burlington Coat Factory, Dollar Tree, and Entenmann's Outlets, with expected sales in mass market, supermarkets, club stores, drug stores, and food service nationwide.[19]
Products‡R20R‡
- All Butter Loaf Cake
- Angel Food Loaf Cake
- Chocolate Chip Crumb Loaf Cake
- Marble Loaf Cake
- Banana Cake
- Black & White Cake
- Black & White Cookies
- Carrot Iced Cake
- Choc Chip Iced Cake
- Chocolate Fudge Cake
- Chocolate Truffle Iced Cake
- Corn Muffins
- Donuts[21]
- Hot Cross Buns
