The Endeavor Talent Agency was a Beverly Hills–based talent agency founded by Ari Emanuel, Rick Rosen, Tom Strickler, and David Greenblatt. It was launched in March 1995 and went on to represent a wide variety of acclaimed film and television stars. In April 2009, Emanuel and Endeavor executive Patrick Whitesell orchestrated a merger with the William Morris Agency,[1] resulting in William Morris Endeavor. William Morris Endeavor was renamed Endeavor in October 2017.
History
Formation
The roots of Endeavor can be traced to ICM Partners, where founders Emanuel, Rosen, Strickler, and Greenblatt were all top television agents. Emanuel was motivated to start his own company after starting a year and a half in recovery after being hit by a flatbed truck.[2] In early 1995, they formed a plan to start their own agency, which was ultimately discovered by ICM Chairman Jeff Berg.