Emperador is a brand of cut brandy and brandy produced by Emperador Inc., an 81% owned subsidiary of Alliance Global Group in the Philippines. The shares of Emperador Inc. are traded at the Philippine Stock Exchange with the symbol "EMP". The beverage is primarily sold in the Philippines, and has expanded to Thailand, China, and the United States.[1]
History
Emperador Brandy was launched in 1990 as the Philippines' first brandy label. One of its first endorsers was the radio and television journalist Noli De Castro during the 1990s.
Since 2006, it has been the world's top-selling brand of brandy in terms of quantity of brandy sold.[2]
In 2010, Emperador Light was introduced with lower alcohol content.[3] The light product is a liqueur containing flavorings, sweeteners, and neutral spirits alcohol made from sugarcane, in addition to brandy.