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Emarketer

Emarketer, stylized EMARKETER, formerly Insider Intelligence, is a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce.[1][2][3]

History

Emarketer was founded in 1996, and is headquartered in New York City.

In June 2016, the German media company Axel Springer acquired 93% of Emarketer for around $242 million.[4]

In June 2019, Axel Springer announced plans to merge financial news website Business Insider, which it acquired in 2015 for $343 million, with Emarketer.[5][6]

Products and services

Corporate subscription

Subscribers have access to Emarketer's data via a web-based client portal. Within the database, analysts, forecasters, and researchers publish industry reports, forecasts, comparative estimates, charts, articles, interviews, case studies, web conferencing and videos.[7] The company curates, compares, and contextualizes information from global sources to provide macro-level understanding of digital trends related to advertising, marketing, media and commerce.[8][9]

External links

References

  1. Cain Claire. Google to Topple Facebook as Leader in Display Ads, eMarketer Says The New York Times, 2012-09-19, retrieved 2012-12-21^
  2. Robert Hof. Online Ad Revenues to Pass Print in 2012 Forbes, 2012-04-18, retrieved 2012-12-21^
  3. Baker Library - eMarketer Database Harvard Business School Bloomberg Center, retrieved 2012-12-15^
  4. Axel Springer buys U.S. eMarketer for $242 million Reuters, 2016-06-10^
  5. Todd Spangler. Germany’s Axel Springer Buys Business Insider in $343 Million Deal Variety, 2015-09-29, retrieved 2026-01-13^
  6. Kelsey Sutton. Axel Springer Will Merge Insider Inc. and eMarketer Next Year Adweek, 2019-06-13, retrieved 2026-01-13^
  7. EMARKETER. Unlock digital opportunities with the world’s most trusted forecasts, analysis, and benchmarks. EMARKETER, retrieved 2024-08-27^
  8. eMarketer VentureBeat profile VentureBeat, retrieved 2012-12-15^
  9. Lori Luechtefeld. eMarketer CEO Geoff Ramsey Receives Industry Achievement Award -ad:tech ad:tech, 2011-04-12, retrieved 2012-12-20^