Emarketer, stylized EMARKETER, formerly Insider Intelligence, is a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce.[1][2][3]
History
Emarketer was founded in 1996, and is headquartered in New York City.
In June 2016, the German media company Axel Springer acquired 93% of Emarketer for around $242 million.[4]
In June 2019, Axel Springer announced plans to merge financial news website Business Insider, which it acquired in 2015 for $343 million, with Emarketer.[5]