Ella's Kitchen (Brands) Limited,[4] trading as Ella's Kitchen, is a company that makes organic baby and toddler food, sold in through retail and e-commerce internationally. Founded in 2004, the company was purchased by Hain Celestial Group in 2013.
History
Ella's Kitchen was started by Paul Lindley in 2004, naming the brand after his daughter Ella.[5] He left his job as managing director at Nickelodeon and launched the business with personal savings. The first store to launch the organic baby food was Sainsbury's in 2006.[6] Original advertising was done through Nickelodeon whom he offered a share of revenue in exchange for free advertising.[5]
In 2009, the company expanded to Sweden, Norway, and the United States and by 2014 was the UK's best-selling baby food company.[6] The company was purchased by Hain Celestial Group in 2013 and became part of the company's global infant, toddler and kids division.[7]
Products
Ella's Kitchen manufactures and distributes organic baby food. It has approximately 80 branded food products including baby and toddler food, smoothies, snack ranges and more. It was the first brand to bring pouches to the baby food market.[8][9]
External links
References
- Incorporation Companies House, 2004-06-19, retrieved 2024-04-28^
- Ella's Kitchen Group Limited overview - Find and update company information - Gov.uk Companies House, 2009-01-15, retrieved 2024-08-10^
- Rebecca Burn-Callander. Ella's Kitchen founder makes comeback with kids toiletries brand Telegraph, 2015-02-01, retrieved 2015-02-01^
- Ella's Kitchen (Brands) Limited overview - Find and update company information - GOV.UK Companies House, 2004-07-19, retrieved 2024-04-28^
- Alec Hawley. The Ella's Kitchen story Startups, 23 June 2002, retrieved 10 January 2024^
- Will Smale. The man who built the UK's largest baby food firm BBC, 15 December 2014, retrieved 10 January 2024^
- Henley: Ella's Kitchen acquired by US organic products group The Business Magazine, retrieved 10 January 2024^
- Robert Langkjaer-Bain. Off to a good start Research Live, 1 April 2011, retrieved 2020-10-09^
- Rick Pendrous. US group Hain Celestial snaps up Ella's Kitchen Food Manufacture, 2 May 2013, retrieved 10 January 2024^