Elkjøp

Elkjøp, better known as Elgiganten outside Norway, is the largest consumer electronics retailer in the Nordic countries with four hundred stores in six countries and 24,000 employees.[1] Elkjøp was founded by Trygve Fjetland on 16 March 1962.[2] It was purchased in November 1999 by Currys plc.[3] Elkjøp owned stores for a time in the Czech Republic and Slovakia.[4]

The coined name Elkjøp translates from Norwegian as El purchase, where El is understood as shorthand for elektrisk (“electric”) or elektronisk (“electronic”). The company operated as an independent company with its own management and leadership. It merged with Elkjøp on 15 January 2018.[5]

Operations

Elkjøp currently trades under several different brands:

References

  1. Employees and stores count (in Norwegian) retrieved 12 February 2007^
  2. Gregers Ottesen. Billigkjedens gründer Dagens Næringsliv, 19 March 2012^
  3. Dixons Group PLC (DXNS) investegate.co.uk, 29 November 1999, retrieved 5 February 2021^
  4. Dixons tackles Europe www.theguardian.com, 30 November 1999, retrieved 1 January 2020^
  5. Elkjøp og Lefdal blir én kjede Mynewsdesk, 8 January 2018, retrieved 8 August 2023^