New Elements Food & Beverage Management or Elementfresh Inc, doing business as Element Fresh, was a chain of restaurants in China focusing on Western cuisine. The company headquarters were in Jing'an District, Shanghai.[1]
Shanghai Centre in Shanghai housed its flagship restaurant.[2]
History
In 2001 the chain was established by two people from the United States,[2] Scott Minoie and Sheldon Habiger.[3] It was located in a Gold's Gym,[4] and it served as a juice bar. It served as a shop for foods for people looking for healthy options.[2] The initial customer base was employees at Shanghai Centre.[4]
The company purposely catered to an expatriate market as a way of also assuring Chinese customers that its food was authentic to the Western world. In 2016 the company had locations in seven cities in China. These restaurants totaled 28.[5]
See also
- Blue Frog
- Wagas
Further reading
External links
References
- Contact Element Fresh, retrieved 2023-06-28^
- Steven Schwankert. Element Fresh Files for Bankruptcy Protection, Plans to Liquidate Assets The Beijinger, 2021-12-18, retrieved 2023-06-28^
- About Element Fresh, retrieved 2023-06-28