Electronic Beats

Telekom Electronic Beats (TEB) is an international music marketing program of Deutsche Telekom focusing on electronic music and international club culture. The program was founded in 2000. It comprises a media portfolio and has been organizing events such as concerts, festivals and club nights with mainly electronic music artists throughout Europe.[1]

Publishing

TEB's media portfolio and formats have changed and developed since the start of the program:

“Electronic Beats TV” is one of the longest running video magazines in electronic music. The format started in 2000 with a weekly TV show moderated by Ill-Young Kim and broadcast by VIVA and Viva Zwei,[2] featuring performances from artists such as BT.[3] From 2005, it was published as a quarterly DVD magazine called Slices.[4] The DVDs were available for free through distribution in boutiques, cafés, bars, clubs etc. mainly in Central and Eastern Europe. Since 2015, all content is hosted on YouTube. In February 2018, TEB's YouTube channel was awarded the YouTube Silver Creator Award for more than 100,000 subscribers.

The online magazine .net was launched in 2001. It offers news, single and album reviews, longform articles as well as podcasts, audio and video features on electronic dance music and club culture.

In 2005, the English-language Electronic Beats Magazine started. The quarterly print publication revolved around music, culture and travel subjects.[5] Like Slices, it was available for free through distribution in boutiques, cafés, bars, clubs etc. mainly in Central and Eastern Europe. The final issue was published in late 2015.

Telekom Electronic Beats also appeared as a record label: 2007 saw the release of the first Electronic Beats Compilation in collaboration with Warner Music Austria.[6]

In 2011, Electronic Beats extended its work to Poland, launching a website in Polish and hosting events in the biggest cities throughout the country.

In 2017, TEB created the app “The Lenz” together with Gorillaz.

In 2018 started the German language Electronic Beats Podcast series. It is moderated by hosts Gesine Kühne and Jakob Thoene. Each episode features one or more guests from the field of nightlife, electronic dance music and club culture. So far, DJ Hell, WestBam, Fritz Kalkbrenner, Oliver Koletzki, Michael Michalsky, Perel, Frank Wiedemann, Dimitri Hegemann, Many Ameri, Roosevelt, David August, Gabi Delgado, Heiko Hoffmann, Modeselektor, Michael Rother, HVOB, Apparat, Laurin Schafhausen and Christian Löffler, among others, have appeared on the show.

Events

The Electronic Beats live music events are a series of club nights, concerts and festivals hosted in cities throughout Europe.

The first Electronic Beats Festival took place in 2001 at Cologne's Palladium, featuring live appearances by Mouse on Mars and OP:L Bastards.

In 2002, the second Electronic Beats Festival at Cologne's Palladium featured LTJ Bukem & MC Conrad, Kosheen, Sofa Surfers, Kid Loco and Chicks on Speed.

In 2004, the "Electronic Beats Stereo Deluxe Spring Tour" took place. That same year during Popkomm there are also three event nights featuring Rammstein, Virginia Jetzt!, Phillip Boa, Tiefschwarz and Mocky among others in the former Palace of the Republic. 2raumwohnung, MIA. and Chicks on Speed played at an Electronic Beats Live Special during the Bonner T-Mobile Forum.

In 2005, there were Electronic Beats Festivals with Faithless, Stereo MCs, Zoot Woman, GusGus and The Prodigy in Cologne, Edinburgh, Vienna and Amsterdam. Additionally the Electronic Beats Sundowner Tour takes place in Budapest, Vienna, Berlin, Hamburg, Brighton, Munich, Zagreb and Amsterdam. Moreover, there was “The Night is White/Casa Relax Launch Party” in Ibiza which was held in collaboration with Sony Ericsson.

Awards

Since its inception TEB has won many international publishing and marketing awards, including

• BCP Best of Corporate Publishing Award 2013: Gold in categories "CP Excellence", "B2C - IT/Telekommunikation/Energie" and "Digital Media" as well as a Grand Award in the "Best of Photography" category[7]
• Questar Award 2013: Gold for TEB's DVD magazine Slices[8]
• Art Directors Club 2014: Silver in category "Corporate Publishing"[9]
• BCP - Best of Corporate Publishing 2015: Gold in category "B2C - Medien/Entertainment/Kultur" and Gold in category "Best Crossmedia Solution - Handel und Kosumgüter"[10]
• Best of Content Marketing 2016: Gold in category "Best Crossmedia - Dienstleistung / Handel / Konsumgüter"

External links