El Pollo Loco

El Pollo Loco (Spanish for "The Crazy Chicken") is the name of three independent restaurant chains that specialize in Mexican-style grilled chicken. The Mexican and American companies were founded by Juan Francisco Ochoa[1] while the Filipino company began as a franchisee of the American company in 1991 that later broke free of its contract and was allowed to retain its trademarks within the Philippines in 2016.[2]

Ochoa established the first El Pollo Loco restaurant in Guasave, Sinaloa, Mexico in 1974.[3][4][5] He then expanded his chain into the United States in 1980.[6][7] He later sold his U.S. restaurants in 1983 while keeping the ones in Mexico.[8] The two North American companies have since occupied non-overlapping global territories and have offered different fare.

  • El Pollo Loco (Mexico) is the chain still owned by Ochoa's family and operates over 50 (as of 2017) locations within Mexico.[9]
  • El Pollo Loco (United States) operates about 500 (as of 2019) company-owned and franchised restaurants primarily in the Southwestern United States.[10] Since 2014, the U.S.-based company has been publicly traded on the NASDAQ stock exchange under the ticker LOCO.[11]
  • El Pollo Loco (Philippines) is a subsidiary of Manila-based The Bistro Group that operated 10 (as of 2023) company-owned restaurants within the Manila metropolitan area.[12]

See also

  • List of fast-food chicken restaurants

References

  1. Our Story Palenque Grill, retrieved 29 April 2024^
  2. Victor C. Agustin. Cocktales: El Pollo Loco breaks away from US parent over trademark issue InterAksyon, July 8, 2016^
  3. Gustavo Cantu. Don Pollo Loco El Universal (Mexico City), March 9, 2015^
  4. Azucena Manjarrez. Sigo soñando: Juan Francisco Ochoa: En 1974, y después de varios fracasos como vendedor, abre en Guasave el primer Pollo Loco, convertido hoy en una de las cadenas más prominentes en México y EU. Editorial Noroeste, November 9, 2006, retrieved August 15, 2016^
  5. Guasave Festejo. Pollo Loco celebra 40 años de vuelo: Francisco Ochoa le dice a quienes tienen la idea de emprender un negocio que no se rindan y se arriesguen a tener muchos tropiezos. El Debate (Mexico), January 6, 2015^
  6. The Legacy of El Pollo Loco El Pollo Loco^
  7. Saboreando el éxito Revista Clase, June 24, 2015, retrieved August 17, 2016^
  8. The Denny's Inc. restaurant chain has reached an agreement... United Press International, September 19, 1983^
  9. El Pollo Loco - Sucursales elpolloloco.com.mx, retrieved 4 October 2017^
  10. Franchising Overview El Pollo Loco Inc., January 12, 2019^
  11. Nancy Luna. Wall Street clamors for a taste of chicken: El Pollo Loco stock surges 60 percent on first day of trading. Orange County Register, July 25, 2014^
  12. Catalina Ricci S. Madarang. New eats alert! El Pollo Loco now offers unlimited Spanish rice InterAksyon, June 6, 2023^