Edible Arrangements, LLC (also simply known as Edible) is an American franchising business that specializes in fresh fruit arrangements, combining the concept of a fruit basket with designs inspired by flower arrangement.[1] The company also sells a variety of specialty fruit gift items, such as gift boxes featuring chocolate dipped fruit and fresh fruit products and other products like fresh fruit cups, fresh fruit smoothies, chocolate dipped fruit cones, flower bouquets, dessert boards, chocolate dipped fruit platters, cookies, and cupcakes.
History
The company was founded by Tariq Farid and Kamran Farid, and the first Edible Arrangements store opened in East Haven, Connecticut in 1999.[1] After designing the computer systems, training manuals, production and profitability tracking and supply chain management process, they began franchising the concept in 2001. The first official franchise location opened in Waltham, Massachusetts. However, the first store was in Hamden, Connecticut.[2]