Edgecast

Edgecast, Inc. (formerly Edgio, formerly Verizon Digital Media Services, formerly Edgecast Networks, Inc)[2] was a subsidiary of Yahoo! Inc. and provider of content delivery network (CDN) and video streaming services. Founded in 2006, it was notable for being a self-provisioning CDN technology used by the telecommunication and hosting industries.[3][4][5]

On June 16, 2022, Edgecast was acquired by Limelight Networks and was rebranded as Edgio.[6]

In late 2024, Edgio entered Chapter 11 bankruptcy. On February 10, 2025, Edgecast and it's technology was sold to Parler Cloud Technologies. The majority of the Edgio assets were purchased by Akamai.

History

Edgecast Networks, Inc. was founded in 2006 and received funding from the venture arm of The Walt Disney Company, Steamboat Ventures. It was headquartered in Los Angeles, California.[7][8]

On December 9, 2013, the boards of directors of Verizon Communications and Edgecast each approved Verizon's acquisition of Edgecast and the deal was closed on December 23, 2013.[9][10]

Between 2013 and 2016, Edgecast Networks was a subsidiary of Verizon as part of the Verizon Digital Media Services group, among upLynk LLC and others.[11]

In 2017, Verizon Digital Media Services, Inc. (VDMS) became part of Oath Inc., which was rebranded Verizon Media on January 8, 2019. In September 2021, VDMS was rebranded as Edgecast following the Apollo Global Management purchase of 90% stake of Verizon Media, which in turn became the current incarnation of Yahoo! Inc.

On March 7, 2022, Limelight Networks announced its intention to acquire Edgecast for approximately $300 million. Once the deal is approved, the companies will jointly rebrand as Edgio.[12] The acquisition was completed on June 16, 2022 and the company was rebranded as Edgio.

In the fall of 2024, Edgio entered bankruptcy proceedings. The winning bid by Akamai took select assets that did not include Edgecast's technology. The technology that Edgecast had developed was sold to Parler Cloud Technologies on February 10, 2025 and the Edgecast brand reborn in early 2025.

The company was rated the third in the CDN industry by the Yankee Group in August 2009,[13] and turned EBITA positive in Q2 of 2009.[14] Edgecast was ranked 13th on the Deloitte Fast 500 list for North America 2012.[15]

Uplynk

Uplynk, stylized as upLynk, was a Los Angeles–based startup company founded in 2010 that created video-streaming services, notably used by Disney–ABC Television Group.[16] As of, it had 10 employees and was self-funded; at that time, Disney Interactive Media Group's technology SVP Skarpi Hedinsson remarked, "The upLynk platform offers significant operational efficiency and simplifies the process of reaching audiences on any device or platform while maintaining a high quality viewing experience."[16] It was acquired by Verizon Digital Media Services on November 13, 2013,[17][18] reportedly for greater than $75 million.[19]

Logos

The company used the following logo during its early years:

References

  1. EdgeCast - CDN Planet CDN Planet, retrieved 20 December 2012^
  2. EdgeCast compared to Level3 www.cdnoverview.com, Warpcache BV, retrieved 2018-06-08^
  3. Chappell, C.: May 30, 2009 “CDNs The Business Case”^
  4. Rayburn, D.: Aug 11, 2009 “The Future of the CDN Market” www.streamingmedia.com^
  5. Gubbins, E.: Aug 13, 2009 “Carriers, standalone CDNs squeeze one another" telephonyonline.com^
  6. Limelight Completes Acquisition of Yahoo's Edgecast; Combined Company Rebrands as Edgio Creating a Global Leader in Edge-Enabled Solutions Business Wire, retrieved 2022-12-11^
  7. Bobby White. Disney's Steamboat Invests In Content-Delivery Firm The Wall Street Journal, December 10, 2007, retrieved February 26, 2021^
  8. Munarriz, R. A.: “The Mouse Nibbles Away at Akamai,” The Motley Fool, Dec 11, 2007]^
  9. Verizon Plans to Acquire EdgeCast Networks newscenter.verizon.com, December 9, 2013, retrieved 2018-06-07^
  10. Key Acquisitions Position Verizon Digital Media Services as One-Stop Shop www.verizon.com, January 6, 2014, retrieved 2018-06-07^
  11. Verizon Is Acquiring Content Delivery Network EdgeCast For More Than $350 Million – TechCrunch techcrunch.com, December 7, 2013, retrieved 2018-06-07^
  12. Dan Rayburn. Limelight To Acquire Edgecast From Apollo Funds For $300M, Rebrand As Edgio Seeking Alpha, March 7, 2022, retrieved March 11, 2022^
  13. Adkoli, J.: Aug 21, 2009 “EdgeCast Bags Third Position in Yankee Group's 2009 CDN Scorecard” www.tmcnet.com^
  14. Rayburn, D. (Oct 14, 2009) “Content Delivery Network EdgeCast Now Profitable, EBITA Positive Since Q2" www.blog.streamingmedia.com^
  15. EdgeCast Networks Makes it to Deloitte’s 2012 Technology Fast 500 List for North America CDN-Advisor.com, November 17, 2012^
  16. Dean Takahashi. Uplynk creates a cheap and efficient way for Disney to stream videos VentureBeat, January 16, 2013, retrieved February 26, 2021^
  17. Verizon Digital Media Buys upLynk Zacks Equity Research, November 13, 2013, retrieved February 26, 2021^
  18. Verizon Digital Media Services Acquires upLynk Assets and Operations for Expanded Video Streaming Capabilities Verizon Communications, November 13, 2013, retrieved February 26, 2021^
  19. Peter Kafka. Verizon Stocks Up on "TV Everywhere" Tech by Buying upLynk AllThingsD, November 14, 2013, retrieved February 26, 2021^