Ed was a French brand of discount stores founded in 1978. It franchises its name to small-format hard discounts stores in France. It was part of the Carrefour Group.[1]
Key dates
- 1978: First store opens in Paris.
- 1987–1988: Opening of 100th store, and introduction of produce and other fresh perishables.
- 1999–2000: Joins Carrefour Group.
- 2012: Conversion into Dia
History
On 3 June 2009, there were 916 Ed stores in France and more than 10,000 employees.[2] The assortment is primarily food stores Ed, fresh produce is placed at the heart of the positioning of the brand.
Ed bought the chain of 'Penny Market' discount stores in May 2005 and 60 stores of the French subsidiary of Edeka (Treff Market in France) in eastern France in 2003.