EasyPizza (styled as easyPizza) was a short-lived pizza delivery franchise launched on 17 December 2004, owned by EasyGroup.
Overview
easyPizza offered a restricted menu and prices that varied according to demand. Cheaper pizzas were offered during off-peak periods and could command a premium during popular times. Additional discounts were obtained by ordering in advance rather than for immediate delivery. The pizzas were not freshly made but manufactured centrally then cooked from frozen, limiting customisation.[1][2][3]
History
EasyGroup lost a High Court case against EasyPizza, a previously existing London-based pizza delivery chain who successfully accused EasyGroup of bullying and underhanded practices.[4]