EasyInternetcafé (styled as easyInternetcafé) was a chain of Internet cafés and a unit of Stelios Haji-Ioannou's EasyGroup.
It was Europe's largest chain of Internet cafés and was the holder of the record for the world's largest Internet café (as certified by Guinness World Records) with 800 terminals near New York's Times Square, opened by Carly Fiorina, CEO of Hewlett-Packard (HP) in November 2000.[1] The 75 outlets in the easyInternetcafé chain were managed by 28 franchises.
History
EasyEverything
The business was launched in 1999 with the name easyEverything. The company built yield management into its business system and adapted this to a penetration pricing strategy to build location, brand and product awareness.