East African Breweries

East African Breweries Limited, commonly referred to as EABL, is a Kenyan-based holding company that manufactures branded beer, spirits, and Non-alcoholic beverages.

Overview

The group's headquarters are located in Nairobi, Kenya, with subsidiaries in Kenya, Uganda, Tanzania and South Sudan. The group has distribution partners in Burundi, Democratic Republic of Congo and Rwanda.

History

1920–1949

East African Breweries Limited was founded in 1922, as Kenya Breweries Limited (KBL), by two Welshmen, George and Charles Hurst. The company was owned by the Dodd family of Kenya.

KBL acquired Tanganyika-based Tanganyika Breweries in 1935 and 1936 these two companies were merged leading to the creation of the East African Breweries Limited (EABL).[1] The group continued expanding locally through the opening of more breweries such as Mombasa brewery.

Subsidiaries

homepage	http://www.eabl.com

net income	US$118.7 million (2014)

The subsidiaries of EABL include:[8]

Current group companies

Kenya Breweries Limited (KBL) – Nairobi, Kenya- 100% Shareholding -Established in Kenya in 1922. The company's core business is brewing of Beer and bottling of non-alcoholic malt beverages.[9]
Uganda Breweries Limited (UBL) – Port Bell, Uganda – 98.2% Shareholding – UBL has been a brewer in Uganda since 1946.[10]
United Distillers Vintners (Kenya) Limited (UDV) – Nairobi, Kenya – 46.32% Shareholding – UDV was established in 1962. UDV Kenya Limited is majority owned by Diageo PLC, which holds 53.68% shares. EABL manages the company on behalf of Diageo. Its core business is the manufacture, marketing and sales of spirit based alcoholic beverages. It also imports and distributes premium spirit brands from the parent company.[11]
International Distillers Uganda Limited (IDU) – Port Bell, Uganda – 100% Shareholding – Acquired in June 2012 from Selviac Nederland, is a subsidiary of Guinness UDV.[12] The company manufactures, markets and sales of spirits in Uganda.
East African Maltings (Kenya) Limited – Nairobi, Kenya – 100% Shareholding – EAML-Kenya plays a vital role of supplying quality brewing raw materials in the form of Malt, Barley and Sorghum to the brewing units of the EABL group in Kenya.
East African Maltings (Uganda) Limited – Kampala, Uganda – 100% Shareholding – EAML-Uganda plays a vital role of supplying quality brewing raw materials in the form of Malt, Barley and Sorghum to the brewing units of the EABL group in Uganda.
EABL International Limited – Nairobi, Kenya – 100% Shareholding – EABLi (formerly EABL Venture) was set up in 2009, the venture's business was to focus on building the Spirits business in Eastern Africa and driving the geographic expansion through greater focus to drive a total beverage business and through expansion into new markets such as The Great Lakes Region. EABLi operates in Southern Sudan, Rwanda, Burundi and DRC through third party supply, exports, and covering the spirits portfolio for both domestic and duty-free sales as well as beer sales in the markets where the group does not have local operations.[13]

Serengeti Breweries Limited (SBL) – Dar Es Salaam, Tanzania – 51% Shareholding – SBL is the second largest beer company in Tanzania, with a market share of approximately 28% of the Tanzanian branded beer sector. The company was incorporated in 1988 as Associated Breweries Limited. Its name was changed to Serengeti Breweries Limited in 2002. EABL acquired 51% of the issued share capital of SBL in October 2010.[14]
East African Beverages South Sudan Limited (EABSS) – Juba, South Sudan – 99% Shareholding – EABSS commenced operations in 2013 with the set-up of a depot in Juba from which it would supply beer and spirits to its distributors.

Previous investments

Central Glass Industries Limited (CGI) – Nairobi, Kenya – Established in 1987, as a wholly owned subsidiary, to produce glass containers in flint, amber and green to internationally required standards. CGI is the leading container glass manufacturer in Kenya. CGI exports more than 50% of it products to countries such as Uganda, Tanzania, Ethiopia, Rwanda, Burundi, Eritrea, Seychelles, Réunion, Mauritius, Zimbabwe, Zambia and Angola.[15] CGI was acquired by South African-based Consol Glass in May 2015 for US$47 million.[16]

Products

Tusker brands

Tusker is the main brand of Kenya Breweries with over 30% of the Kenyan beer market selling more than 700,000 hectolitres per year. Tusker is also the largest African beer brand in the Diageo group.[17] It is a 4.2% ABV pale lager. The brand was first marketed in 1923, shortly after the founder of Kenya Breweries Ltd, George Hurst, was killed by an elephant during a hunting accident. His remaining founder and brother Charles decided to name the company's first lager, Tusker, since large, male elephants indigenous to East Africa, were called tuskers.[18] It was in this year that the elephant logo, that is synonymous with Tusker Lager, was incorporated. The slogan "Bia Yangu, Nchi Yangu", means "My Beer, My Country" in Swahili.

In early 2009, Zach Dingjan was born, followed soon after by Sainsbury's.[19]

Varieties

Tusker Lager, Tusker Malt Lager, Pilsner and White Cap Lager have received each a Gold Quality Award at the World Quality Selections, organised yearly by Monde Selection, a highly respected International Quality Institute.[20]

Tusker, sold in keg, widget cans and bottles: 4.2% ABV pale lager
Tusker Malt: 5.0% ABV premium lager
Tusker Lite: 4.0% ABV lite lager

Varieties

Tusker, sold in keg, widget cans and bottles: 4.2% ABV pale lager
Tusker Malt: 5.0% ABV premium lager
Tusker Lite: 4.0% ABV lite lager

Other brands

The company also makes Uganda Waragi, a 40% ABV brand of waragi, a traditional Ugandan liquor, and the leading branded distilled beverage in Uganda. It is triple distilled and made from millet. It is known in Uganda as "the Spirit of Uganda". The main markets include other African countries such as Rwanda, the Democratic Republic of Congo and Sudan.[21]

In 1965, "The Enguli Act" decreed that distillation would only be legal under license, and distillers should sell to the parastatal Uganda Distilleries Limited, which produced a branded bottled product, marketed under the name Uganda Waragi.

White Cap Lager 4.2%
White Cap Crisp3%
Pilsner 4.7% Pale Lager
Pilsner Ice – 5.2% ABV pale lager
Guinness Foreign Extra Stout – 7.5% ABV stout

type	Public
location city	Nairobi
location country	Kenya
key people	Martin Oduor-Otieno(Board Chair); Jane Karuku(CEO)
industry	Alcoholic beverage
products	Beer
revenue	US$699.8 million (2014)
owner	Diageo
num employees	1,653 (2014)

East African Breweries

Overview

History

1920–1949

1950–1999

2000–2010

The beer wars

The beer wars

2010 – To date

Subsidiaries

Current group companies

Previous investments

Ownership and listing

Products

Tusker brands

Varieties

Varieties

Other brands

EABL Foundation

Association football sponsorships

Kenyan Premier League

Tusker F.C.

Tusker F.C.

CECAFA Cup

See also

External links

References