Earth's Best

Earth's Best is a brand of organic baby food made from organically grown fruits and vegetables.

History

Earth's Best was founded by twins Ron and Arnie Koss. The idea for the brand was developed in the mid-1970's while they were working at a natural food store in New York, seeing few natural food items for babies. They began to develop the brand in 1984 and officially launched in 1987 after receiving funding to manufacture the product.[1] By 1990, it was the fourth ranked baby food based on sales.[2] The brand was purchased by Heinz in 1991.[3]

Earth's Best was purchased by Hain Celstial Group in 1999.[3] As of 2022, it held 29 percent market share of the baby food industry in the United States.[4]

Products

Earth's Best is made from food that is organically grown[5] and was the first organic baby food brand.[6] In addition to baby food, it also manufactures organic baby formula.[7]

References

  1. Carol Marie Cropper. Bringing Up Baby With Its Parents On the Sideline The New York Times, 5 May 1996, retrieved 4 February 2024^
  2. Barbara Hansen. Apples : Get 'Em Every Way But Fresh Los Angeles Times, 20 September 1990, retrieved 5 February 2024^
  3. Hain Food to Buy Celestial Seasonings The New York Times, 7 March 2000, retrieved 4 February 2024^
  4. Yuting Liu, Abdoul Sam. The organic premium of baby food based on market segments Agribusiness, 4 June 2022^
  5. Baby food companies feeding boomlet The Tampa Tribune, 21 March 1991, retrieved 2 March 2024^
  6. Barbara Murray. THE ORGANICS OUTLOOK Supermarket News, 24 May 1999, retrieved 2 March 2024^
  7. Stefani Sassos. 7 Best Organic Baby Formula Brands, According to Dietitians and Parents Good Housekeeping, 28 July 2023, retrieved 2 March 2024^