E·Land Group is a South Korean conglomerate headquartered in Changjeon-dong Mapo-gu Seoul, South Korea. E-Land Group takes part in retail malls, restaurants, theme parks, hotels, and construction businesses as well as its cornerstone, fashion apparel business. It has operations worldwide through its subsidiary E-Land World. In 2023, E-Land Group has 15,132 employees and sales are KRW 4.592 trillion.
History
E-Land started as a 6 square metres clothing shop on a fashion street in front of Ewha University in Sinchon in 1980. E-Land's first ever brand was called "England", which later changed to "E-Land" due to restrictions on trademark registration.
In 1994, E-Land Group introduced the first outlet in Korean market by opening the first store of 2001 Outlet. It took a form of multi story outlet stores with groceries, houseware and apparel.
In 2003, E-Land Group purchased a 75% stake in New Core, a department store operating in 25 different locations in Korea. Following the acquisition, New Core was transformed to and operated as two department stores and 15 fashion premium outlets.[2]
In 2005, E-Land Group became the 37th largest corporation in Korea (excluding SOE's) with assets totaling over US$2 billion. In April 2006, E-Land Group acquired the entire South Korean operations of Carrefour